Helping You Remove Plastic From Your Daily Brush
We were told bamboo toothbrushes were the cleaner choice. Then we looked at the bristles.
Most still use nylon. Plastic, right where it touches your mouth, twice a day.
So we made the swap properly. Natural horse or boar hair bristles. Bamboo handle. No nylon. No synthetic bristles.
Same daily habit. Higher standard.
Our Mission
Creating a cleaner home should not mean questioning every label, ingredient and product you buy.
We started The Organic Standard to make better everyday choices simpler. Products made with better materials, fewer unnecessary synthetics and no fake-eco shortcuts.
The toothbrush is where we started. The rest of the home is where we’re going.
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A NOTE FROM THE FOUNDER
I’m sick of being told this is normal.
Food packed with additives and preservatives. Soaps and personal care full of synthetics. Sprays, plastics, fragrances and “natural” labels that fall apart the second you read the fine print.
Somewhere along the way, we stopped questioning it. We let someone else decide the standard for our homes.
I got tired of accepting that.
But you can’t change an entire household overnight. So we started with something almost all of us do before the day even begins: brush our teeth.
The “eco” option had changed the handle, but left plastic in the bristles. So we made the first swap properly.
But this was never just about a toothbrush.
The bathroom. The kitchen. The everyday products we bring into our homes without thinking twice. We want to raise the standard for all of it.
Our homes. Our routines. Our families.
It’s time we took the standard back.
Jesse
FOUNDER, THE ORGANIC STANDARD
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